ABOUT COACH STEVE

Steve Morris took a circuitous path to discover his life’s mission.

He studied history at Yale, produced television commercials around the world, and continues to write screenplays that adorn his shelf.

It came down to his energetic four-year-old wanting to play soccer for Steve to become the living, breathing embodiment of falling into something you love. With a bag of balls, dim muscle memory from playing in high school, and a cache of how-to books, he brought his son, Evan, and a dozen of his friends out to the wilds of their local southern California park, where together they dipped a toe into the wonderful world of youth sports. It wasn’t long before he was coaching every sport Evan and his siblings, Dori and Griffie, wanted to play. 

Over time it became clear that the playing field was leaning more toward the competition of travel teams and club sports, leaving development and recreational fun behind. In an effort to right this imbalance, Coach Steve was born, and in 1997, Coast Sports was founded. What twenty-three years ago began as an excuse for father-son bonding became a thriving business with the dual goals of recalibrating the fun-competition quotient for the kids, and assuring their parents that this was a healthier and more sustainable model for everyone’s happiness and success. 

Coach Steve encourages parents to enjoy their kids’ brief 10-year window in youth sports, a goal best accomplished by dialing down the pressure and tempering their expectations. Only a fraction of high school athletes play sports at the college level, and far fewer go on to play professionally. The most dynamic statistic is the number of life-long friendships created among teammates.